Luxeology Home In Conversation With Gemma Medden

As we head into the season of change we are excited to share a series of blogs we have been working on in collaboration with some fantastic people who's home and interiors journey that we adore to follow. 

We couldn't launch this series of blogs without reminiscing back on where Luxeology Home started. So this first blog post will be dedicated to the home of our incredible Founder and CEO Gemma.

Hi Gemma, we would love to hear a little bit about you and the fabulous home that started you on this journey.

My Instagram home account was the beginning of Luxeology Home’s story so I have really fond memories of those early days. It all began when we renovated our quirky 190 year old cottage and I started sharing pictures of our progress on Instagram. In those days my handle name was @luxeinthecottage and to be fair that totally summed up my style! At the time I was working in a building society and juggling a home renovation with a young family and all the pressures of day to day family life. Fast forward a few years and my brand Luxeology Home has grown fantastically and we now have a brilliant inspiring team and (finally) a finished home to enjoy (although I am a serial decorator and this is unlikely to change!).

Well, it certainly sounds like you had your hands full even back then, we know you're not one to shy away from a challenge and its wonderful to see what you've done with your passion and to be a part of your growth and future prospects. If you could sum it up, how would you describe your interior design style? 

A bit too much. Our home is very marmite. One of my friends loves to visit  because she says there is so much to look at and she loves the quirkiness of it all.  But she’s always happy to get home to her calm and pared back interior! My style is constantly developing and that is, I believe, how it should be. As a person I am always evolving and your home should be fluid and move with you on that journey. I’m a bit of a magpie and I am drawn to metallics and bold colours. I try to balance the light and the dark in my interior. High traffic areas that do a lot of the work tend to be light and airy whilst spaces where we relax and unwind are darker, cosier and very cocooning.

Marmite is a fantastic way of putting it, not everyone is going to like the same things and one thing we always talk about is expression and creating a space that is right for you.  After all, it's your home and you should love it! We're keen to know what inspires you when designing your interior spaces?

My inspiration comes from everything around me. I like to assess the space and be conscious of its purpose and take into account natural light and the shape and flow of a room. I tend to base my design around one key feature. This might be a dramatic wallpaper, a statement armchair or a piece of art. I think its important to now shy away from bold colours and I’m also a fan of a bit of colour clashing.

We're totally in agreement that thinking about a space and its function is so very important when designing, your home needs to make your daily life and routine easier. What is your favourite room in your home and why? 

Ooooh this is a tricky one! Can I not pick two? Ha! I adore our living room. It has big curving velvet sofas in jewel shades of red and yellow combined with dark delicious walls and a fabulous cane webbing lounge chair. It’s the perfect place in winter to hunker down with the log burner roaring away in the corner. In the summertime we open the sliding doors onto the patio and embrace bringing the outside in. My second favourite is funnily enough one of the smallest rooms in the house, our ensuite. This was an impulse lock-down project where I used remnants of wallpaper to give it a freshen up. The walls are painted in one of my favourite pinks of all time, Confetti by Little Greene and I’ve paired it with Luxeology Home pink and green Flamingo wallpaper and accents of our amazing timber strips wallpaper.

We're not surprised you couldn't just pick one room when they look like that, they seem like the perfect heavenly places to retreat! Now this is a fun one for us as we are always interested to see what items grab different peoples attention... Pick your top 2 items from our site and tell us why you would choose them?

Now this is a tricky one! When I first saw this product my tummy did a little flip flop. It was absolutely love at first sight and it really ticked all my boxes. The Cream Boucle Arch Stool has a fabulous sophisticated style to it, with dreamy neutral boucle fabric and a sweeping curving design. Its such a versatile piece and suits so many different styles of interiors. We styled it recently in a pair with a Ginkgo Side Table in between and I was dazzled with how great the symmetry looked.  My second choice would be our Wavy Palm Grass Decor. I have to admit I am totally obsessed with these stunning grasses at the moment! They are absolutely enormous at 235cm in length but the impact they add is simply astonishing. You only need a couple styled in a lovely tall vase and you have a fabulous wow-factor statement display.

Some people may be surprised that you went for the more classic choice of our fabulous Cream Boucle Arch Stool, but we can imagine you would give it that extra touch of boldness when styling it in your own home, thats the great thing about staple pieces, they can be so versatile. The Wavy Palm Grass Decor is epic we can see why you love it. Please can you share with us one piece of advice you would give or follow yourself when it comes to decorating and styling a home?

Don’t be swayed by what other people are doing on Instagram. I adore Instagram for the inspiration and the great interior community that can be found there. It is an absolute melting pot of decorating addicts though and it can sometimes make you feel like you are not doing enough in your own home. Try to stay true to what you love and what makes you feel comfortable. If you get too caught up in the latest trends your interior can become a confusing mix of too many influences. Remember, your home is for you and not for anyone else. Different styles can look great in one home and as I’ve already mentioned I do love a good clash in the right place. However if you never feel like you have got it quite right it might be time to strip it all back and reset. Find your core style that makes you happy and build on that.

We LOVE that, you've hit the nail on the head! Thank you so much for taking part in the first instalment of our new series of blogs 'Luxeology Home, in conversation with...' and thank you to everyone thats taken the time to read this, we hope you've taken away a little inspiration. Be sure to check back next week for more interiors talk with a home account we are completely obsessing over!


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